ZTE ZMAX LAUNCH
Type: Corporate, Launch
Location: New York
Following the successful launch of the ZTE phone the previous year, GRADIENT was challenged to improve and heighten the experience for repeat guests.
Textured lighting and a dramatic kabuki reveal of the new phone brought to life the fingerprint sensor technology of the new ZTE phone. A rooftop celebration featured the soon-to-break band chairlift as well as fingerprint readings and a “phablet” touch screen photo experience.