ZTE

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Conceptualization: 30%

Implementation: 70%

ZTE ZMAX LAUNCH

Client: ZTE

Industry: Tech
Type: Corporate, Launch

Location: New York

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CHALLENGES

Following the successful launch of the ZTE phone the previous year, GRADIENT was challenged to improve and heighten the experience for repeat guests.

STRATEGY

Textured lighting and a dramatic kabuki reveal of the new phone brought to life the fingerprint sensor technology of the new ZTE phone. A rooftop celebration featured the soon-to-break band chairlift as well as fingerprint readings and a “phablet” touch screen photo experience.