VARIETY

Conceptualization: 25%

Implementation: 75%

VARIETY POWER OF WOMEN 2016-2019

Client: Variety
Industry: Charity, Entertainment
Type: Influencer, Corporate
Location: New York

KPI:

“Working with GRADIENT has elevated the overall experience we’re able to deliver through our events, and we’re excited to execute yet another day of incredible programming.” Dea Lawrence, CMO

CHALLENGES

For the fourth consecutive year, GRADIENT conceptualized and produced Variety’s Power of Women luncheon, elevating the high standards of design year-over-year, and creatively incorporating all event sponsors.

STRATEGY

Every year brings a new feminine—yet powerful—environmental inspiration. From the “Power of Spring” hyper florals, to “Against the Grain” geometrical sharp lines, to “Pink Power”, and finally to the strength of pure white, reflecting current political currents, each year is a new surprise and delight. 

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