SUNTORY TOKI YATAI TOUR
Client: Toki Whiskey
11,000 samples in market
GRADIENT worked with Suntory Whisky to introduce TOKI via a sampling tour that kicked off at Eat Drink SF, then traveled to Taste LA, Chicago Gourmet and ended the year at Art Basel in Miami.
GRADIENT elevated every consumer experience: Guests were educated on TOKI through unexpected edu-tainment while tailored photo booths encouraged guests to share on social media, reaching campaign impact objectives.