SUNTORY

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Conceptualization: 10%

Implementation: 90%

SUNTORY TOKI YATAI TOUR

Client: Toki Whiskey

Industry: Spirits
Type: Tour

Location: Nationwide

KPI:

11,000 samples in market

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CHALLENGES

GRADIENT worked with Suntory Whisky to introduce TOKI via a sampling tour that kicked off at Eat Drink SF, then traveled to Taste LA, Chicago Gourmet and ended the year at Art Basel in Miami.

 

STRATEGY

GRADIENT elevated every consumer experience: Guests were educated on TOKI through unexpected edu-tainment while tailored photo booths encouraged guests to share on social media, reaching campaign impact objectives.