TikTok Global Rebrand Launch x Los Angeles
FROM MUSICAL.LY TO TIKTOK
Type: Influencer, Launch
Location: Los Angeles, London
+271 Million social impressions and an engaged core audience
When Musical.ly announced its rebrand to TikTok simultaneously in Los Angeles and London, it had to engage its core “Creator” audience so they would own this new brand.
Highly immersive curated content studios enabled these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.
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