TIFFANY & CO

Conceptualization: 0%

Implementation: 100%

TIFFANY MEN'S LAUNCH

Client: Tiffany & Co

Industry: Luxury
Type: Launch, Pop-Up

Location: Los Angeles

CHALLENGES

To promote their Men’s launch, Tiffany & Co. approached GRADIENT to produce a pop-up at the iconic Grove in Los Angeles, California. The activation was to showcase the extraordinary Tiffany & Co. men’s products – also available for sale during the event – over the course of two days.

STRATEGY

The target audience included consumers and their families, as well as a curated 2-hour VIP segment, for press & industry insiders. 

 

The pop-up featured a sports motif that was highlighted by the four major sports trophies on display, created by Tiffany & Co., as well as arcade games, an interactive photo moment, and a special appearance by former NY Giants receiver, Victor Cruz.

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