TIFFANY & CO
TIFFANY MEN'S LAUNCH
Client: Tiffany & Co
Type: Launch, Pop-Up
Location: Los Angeles
To promote their Men’s launch, Tiffany & Co. approached GRADIENT to produce a pop-up at the iconic Grove in Los Angeles, California. The activation was to showcase the extraordinary Tiffany & Co. men’s products – also available for sale during the event – over the course of two days.
The target audience included consumers and their families, as well as a curated 2-hour VIP segment, for press & industry insiders.
The pop-up featured a sports motif that was highlighted by the four major sports trophies on display, created by Tiffany & Co., as well as arcade games, an interactive photo moment, and a special appearance by former NY Giants receiver, Victor Cruz.