THE BIBLE EXHIBIT

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Conceptualization: 10%

Implementation: 90%

THE BIBLE EXHIBIT

Client: 20th Century Fox
Industry: Entertainment
Type: Launch
Location: New York

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CHALLENGES

In conjunction with the DVD & Blu-ray release of The Bible series, GRADIENT produced an open-to-the-public exhibit that combined on-set photographs along with Biblical artifacts from the world’s largest private collection.

 

STRATEGY

The exhibit featured paintings of some of the most memorable scenes from the TV show while a giant crown of thorns hung suspended in mid-air over the event to permeate the experience with a sense of grandeur needed for the theme. The dimmed lights and emotive music from the show created an enthralling atmosphere, while the real artifacts and biblical texts on display brought the gravitas needed and expected.