STAR TREK BEYOND
Client: Paramount Pictures
Location: New York
Selected as a “Top 5 coolest things to do at ComicCon”
+5M in social media impressions
To support the Blu-Ray release of Star Trek Beyond during NY Comic Con, Paramount Pictures needed a highly shareable experience within the confines of a 20x20 booth.
Make fan dreams come true by integrating them at the center of the action. On one side, they could sit in Captain Kirk’s actual chair and get a shareable GIF to prove they were there. On the other, their own portrait could be integrated into the movie poster, replacing the star at the center of it.