PARAMOUNT PICTURES

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Conceptualization: 30%

Implementation: 70%

STAR TREK BEYOND

Client: Paramount Pictures

Industry: Entertainment
Type: Corporate

Location: New York

KPI:

Selected as a “Top 5 coolest things to do at ComicCon”

+5M in social media impressions

Star_Trek_Beyond_0000_20161006_Comic Con
Star_Trek_Beyond_0001_20161006_Comic Con

CHALLENGES

To support the Blu-Ray release of Star Trek Beyond during NY Comic Con, Paramount Pictures needed a highly shareable experience within the confines of a 20x20 booth. 

 

STRATEGY

Make fan dreams come true by integrating them at the center of the action. On one side, they could sit in Captain Kirk’s actual chair and get a shareable GIF to prove they were there. On the other, their own portrait could be integrated into the movie poster, replacing the star at the center of it.