SOPEXA 

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Conceptualization: 40%

Implementation: 60%

RHONE OF ART

Client: Sopexa

Industry: Spirits
Type: Trade, Influencer, Launch

Location: New York

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CHALLENGES

When a region centers their communication on offering a wine for every time and place, GRADIENT brought to life the truth of the claim in a highly memorable experience for the hard-to-impress wine press of NYC. 

 

STRATEGY

GRADIENT designed and produced a sensory tasting experience within a custom-designed, projection box that took them on a tour through winter in Scandinavia, spring in Japan, summer in Mexico and finally fall in New York City. Each location was enhanced by a regionally-specific course. The menu design by guest Chef Russell Jackson was designed to highlight a variety of wines from the Rhone Valley portfolio, while beautiful images and special effects transported guests with rain, snow, falling leaves and summer heat.