RHONE ODYSSEY

Client: Rhone Valley Wines

Industry: Spirits, Luxury
Type: Corporate, Trade

Location: New York

CHALLENGES

Rhone Valley Wines makes a simple promise to its customers: wherever they are, the wine makes it better. But it’s an idea that is hard to convey in a traditional wine tasting. GRADIENT was challenged to create an experience that delivered on the brand’s promise.

It’s Not Just the Wine. It’s the Experience.

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​STRATEGY

The laws of time and space dictated that we couldn’t physically transport people across the world in one evening. But by recreating that experience in a single event, we could offer Rhone’s guests more than wine—we could give them a complete experience. We designed and built a completely immersive experience that transported guests on a journey through winter in Scandinavia, summer in Mexico, spring in Japan, and fall in New York City. A four-course meal prepared by Chef Russell Jackson highlighted each distinct region and season while a custom-designed projection box added texture to the experience.