RHONE VALLEY WINE

Conceptualization: 50%

Implementation: 50%

RHONE ODYSSEY

Client: Rhone Valley Wines

Industry: Spirits, Luxury
Type: Corporate, Trade

Location: New York

CHALLENGES

Rhone Valley Wines makes a simple promise to its customers: wherever they are, the wine makes it better. But it’s an idea that is hard to convey in a traditional wine tasting. GRADIENT was challenged to create an experience that delivered on the brand’s promise.

 

It’s Not Just the Wine. It’s the Experience.

STRATEGY

The laws of time and space dictated that we couldn’t physically transport people across the world in one evening. But by recreating that experience in a single event, we could offer Rhone’s guests more than wine—we could give them a complete experience. We designed and built a completely immersive experience that transported guests on a journey through winter in Scandinavia, summer in Mexico, spring in Japan, and fall in New York City. A four-course meal prepared by Chef Russell Jackson highlighted each distinct region and season while a custom-designed projection box added texture to the experience.

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HQ - New York

150 West 28th St.

Second Floor

New York, NY 10001

Los Angeles

1800 Vine Street

Los Angeles, CA, 90028

Miami

1200 Drexel Avenue,

Miami Beach, FL, 33139

Hamptons

6 Maunakea Street,
Sag Harbor, NY, 11963

Info@wearegradient.com

212.997.9742

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