RAYBERN'S

Conceptualization: 50%

Implementation: 50%

RAYBERN'S

Client: Rayberns
Industry: CPG
Type: Digital
Location: Nationwide

KPI:

Followers Growth: 20.4% YoY 

Impressions: 15.7M+ (+50.1% YoY)

Engagements: 70.3K+ (+345% YoY)

CHALLENGES

How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen Z men, notably hard to influence through traditional media. 

STRATEGY

GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.

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