Followers Growth: 20.4% YoY
Impressions: 15.7M+ (+50.1% YoY)
Engagements: 70.3K+ (+345% YoY)
How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen Z men, notably hard to influence through traditional media.
GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.
See more Digital case studies