RALPH LAUREN

Conceptualization: 50%

Implementation: 50%

RALPH LAUREN ROMANCE TOUR

Client: Ralph Lauren Fragrances
Industry: Beauty, Fashion
Type: Influencer, Tour
Location: Los Angeles, Houston, Miami, Chicago, New York

KPI:

Five cities in 2 weeks

+4.2MM brand mentions 

44% conversion rate for consumers

CHALLENGES

To promote the Ralph Lauren Romance fragrance in time for Valentine’s Day, leveraging fully a pre-negotiated influencer partnership with Taylor Hill. 

STRATEGY

Instead of creating several pop-ups, GRADIENT designed a custom 20-foot truck that could bring the iconic Ralph Lauren style to life within a romantic nesting environment. At each tour stop, guests were invited to share what made them believe in romance via custom photo moments.

See more Tour case studies

  • White Instagram Icon
  • White Vimeo Icon
  • White Facebook Icon
  • White LinkedIn Icon

Sign-up for the GRADIENT Newsletter

HQ - New York

150 West 28th St.

Second Floor

New York, NY 10001

Los Angeles

1800 Vine Street

Los Angeles, CA, 90028

Miami

1200 Drexel Avenue,

Miami Beach, FL, 33139

Hamptons

6 Maunakea Street,
Sag Harbor, NY, 11963

Info@wearegradient.com

212.997.9742

Copyright © 2020 Gradient Experiential. All rights reserved.