RALPH LAUREN ROMANCE TOUR
Client: Ralph Lauren Fragrances
Industry: Beauty, Fashion
Type: Influencer, Tour
Location: Los Angeles, Houston, Miami, Chicago, New York
Five cities in 2 weeks
+4.2MM brand mentions
44% conversion rate for consumers
To promote the Ralph Lauren Romance fragrance in time for Valentine’s Day, leveraging fully a pre-negotiated influencer partnership with Taylor Hill.
Instead of creating several pop-ups, GRADIENT designed a custom 20-foot truck that could bring the iconic Ralph Lauren style to life within a romantic nesting environment. At each tour stop, guests were invited to share what made them believe in romance via custom photo moments.