PARAMOUNT
Conceptualization: 50%
Implementation: 50%
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PARAMOUNT - A QUIET PLACE
Client: Paramount
Industry: Entertainment
Type: Launch, Digital
Location: New York/Washington DC
KPI:
2.5 Million Social Impressions
270k Engagements
CHALLENGES
Paramount wanted to bring attention to the DVD/Streaming release of A Quiet Place, an inevitable challenge when the excitement of the original release is passed. The challenge then becomes: how to create new news?
STRATEGY
To gain social impressions and traction for movie downloads, GRADIENT developed an immersive photo experience, complete with 4D triggers, which allowed guests to watch A Quiet Place clips, timed with automatic cameras, linked to sensory triggers. A personalized video was captured as guests reacted to the special cut of A Quiet Place, which was then shared to social media, garnering attention, and bringing a personal touch to each guest’s experience.