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A production house goes beyond traditional event planning by combining event management with creative and technical production. With current marketing trends emphasizing the human experience, brands are turning to professional event production companies like GRADIENT Experiential to ensure the quality and memorability of their production, while remaining on time and on budget.

What is Event Production exactly?

Event production is essentially the careful planning, coordination, and execution of every element, no matter how big or small, needed to provide clients and audiences with an unforgettable brand experience.


Regardless of whether it’s a massive, multi-day event or a small, intimate product launch, some of the services typically covered by a professional event production company include:


  • Event planning

  • Event management

  • Creative event design

  • Venue selection

  • Logistics

  • Set design and management

  • Floor plans

  • Audiovisuals

  • Event lighting

  • Event graphics

  • Guest flow management

  • Content planning and creation

Experienced event producers focus on every minute detail involved in the event process, keeping specific goals in mind. Event producers can manipulate things like sound and venue lighting at different stages throughout the event – which in turn helps them influence audiences. By strategically playing on an audience’s mood and emotions, event production companies are able to ensure that audiences are fully immersed in and connected to every single moment, facilitating the creation of lifelong memories that audiences can associate with brands.


Production Types

  • Corporate events

  • Livestream events

  • Branded Experiences

  • Launch Events

  • PR Stunts

  • Sponsorship Activations

  • Sensory Dinners

  • Pop-Up Shops

  • Trade Tastings

  • Editor Events

  • Trade Shows

  • Mobile Tours

  • Guerilla Marketing

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