You don’t need the metaverse!

While it may be the latest “hot thing” on the market, your primary focus should be on first determining what your brand actually needs. It’s not about implementing the latest digital gadget. It’s about bringing tangible results.

Therefore, the question is whether the metaverse aligns with your brand's priorities and how you want to engage with your audience. The answer may well be in Deecentraland, Sandbox or Spatial.io. But for most, the R&D investment doesn't go beyond a PR piece.

We see metaverses as virtual landscapes that allow consumers to interact with brands. But there’s a host of alternatives that accomplish the same goal — augmented reality experiences and gaming are the first that come to mind.

I started my gaming career back in 1998 working on an MMORTS called Mankind. For all you non-gamers out there, that stands for “massively multiplayer online real-time strategy games.” At the time, we supported 10k concurrent players in a persistent 3D game. All with a dial-up connection

So, you may understand why it’s challenging for me to feel excited about platforms, like Meta, emphasizing their abilities to connect a maximum of 50 people in the same room. And the graphics don’t help.

Today’s gamers expect ultra-realistic, 3D environments when playing a Warzone session. Instead, we’re left looking at an avatar of Mark Zuckerberg that looks like it was designed 20 years ago.

To create the immersive 3D experiences today’s players crave, we have to start with the human emotions we want to convey. Hearts move minds.

I’ve recently been blown away by the innovative work from two incredible companies: RLTY and Light Garden. What strikes me most about their approach is that they both prioritize the human experience above all else. This relentless commitment to creating meaningful, impactful experiences for their users is what sets them apart from the status quo in the tech industry. Truly inspiring.

And the teams at Pixel Canvas aren’t coming up short either. Check out their recent event in Miami. With cutting-edge technology, they’re reimagining the intersection of digital and IRL events.