Instant Gratification: Achieving greater ROI from experiences

Did you know that direct experiences account for 80% of all word-of-mouth activity across product categories?

Did you also know that 24% of brands’ market spend is funneled into live events? Those dollars keep flowing because the results are quantifiable — but what if you could get more bang for your 24%?

You could see even greater ROI from one single experience. The proof is in the pudding, and all roads lead to social sharing.

I want you to think back to the last time you experienced a highly positive, emotional moment:

• How much content did you share while on that high?

• How much content did you share two weeks later?

The future of branding and marketing is experiential. The key to capitalizing on that future is instant gratification — professional, curated content made available in the heat of the experience — all wrapped up in a single, personalized file, delivered straight to your influencers’ phones.

From check-in to asset sharing, tech-immediacy will fully automate the process.

My team and I have been dreaming up such a service to offer our experiential marketing clients. And that dream is quickly becoming a reality — stay tuned!

In the meantime, this report from McKinsey is a fascinating read about experiential marketing’s power!