Instant Gratification: Achieving greater ROI from experiences
Did you know that direct experiences account for 80% of all word-of-mouth activity across product categories?
Did you also know that 24% of brands’ market spend is funneled into live events? Those dollars keep flowing because the results are quantifiable — but what if you could get more bang for your 24%?
You could see even greater ROI from one single experience. The proof is in the pudding, and all roads lead to social sharing.
I want you to think back to the last time you experienced a highly positive, emotional moment:
How much content did you share while on that high?
How much content did you share two weeks later?
The future of branding and marketing is experiential. The key to capitalizing on that future is instant gratification — professional, curated content made available in the heat of the experience — all wrapped up in a single, personalized file, delivered straight to your influencers’ phones.
From check-in to asset sharing, tech-immediacy will fully automate the process.
My team and I have been dreaming up such a service to offer our experiential marketing clients. And that dream is quickly becoming a reality — stay tuned!
In the meantime, this report from McKinsey is a fascinating read about experiential marketing’s power!