Experience should be at the foundation of your campaign strategy.
The marketing skyline is ever-evolving, and today’s consumers will not settle for convention. Their loyalty is earned through real-world encounters with brands they come to love 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 those encounters. But breaking with tradition can be intimidating. Nevertheless, it is not only 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 to transform an IRL experience into a campaign — it is 𝘪𝘮𝘱𝘦𝘳𝘢𝘵𝘪𝘷𝘦.
Curating a powerful brand experience that can be translated into compelling content requires:
𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Rome was not built by in-the-box thinkers, and the Renaissance would never have occurred without challenging the status quo. The extraordinary occurs outside our given parameters. Being pliable and open to trying new things is fundamental to thriving in today’s marketplace.
𝐂𝐨𝐮𝐫𝐚𝐠𝐞: Change is uncomfortable — even a little frightening — especially when it involves bottom lines. However, with a collaborative team of expert, supportive experiential consultants, that discomfort can be overcome one step at a time. Be adventurous, and do it scared.
𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞: Seeing is believing, and witnessing experiential’s measurability breeds confidence. At GRADIENT, we provide our clients with a highly nuanced data dashboard detailing a wide range of metrics from their experience: social capital, dwell time, impressions, followers (pre-open & during), filter usage periods — even return visitors! Gradient pulls from 3 different data tools for our client experiences, which removes human error and provides greater accuracy. Positive responses assure us we are taking the right steps, and informed risk-taking often leads to our greatest achievements.
With experiential content serving as the bedrock of your campaign, you can unlock your brand’s full potential and revolutionize its consumer connection.