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Beyond Social Filters: Web AR Experiences that Captivate Audiences and Drive Impactful Results



If hearts move minds, how do brands captivate their target audiences for impactful results?


By extending through digital.


AR and VR-powered filters can deliver visceral experiences by transporting people to entirely different universes. They are distinct than social media filters we see on Instagram and Snapchat. Web AR refers to AR experiences accessed through a web browser and not an app.


Social filters make sense in many use cases. They are the ones bringing the easiest ๐’๐ก๐š๐ซ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ.


Web AR creates intellectual property that can be leveraged in different settings and for different uses. But hereโ€™s what else they offer:


๐€๐œ๐œ๐ž๐ฌ๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ: Rely on browsers like Safari/Chrome, not an app, so they can be experienced by anyone with a phone that connects to the web


๐‚๐จ๐ฆ๐ฉ๐ซ๐ž๐ก๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ: Receive nuanced data on campaign results and statistics, traffic timelines, performance metrics, share of voice, and social media stats


๐ƒ๐ž๐ž๐ฉ๐ž๐ซ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ: Bring IRL and digital experiences to life in a more engaging, visceral way by leveraging next-gen technology to create content people want to share


Web AR tools have the power to bring audiences into a brandโ€™s story, creating a more substantial human connection people crave. This is how you out-impact the competition.


To try some WebAR experiences, check 8th Wall Gallery!

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