WEBSITE LAUNCH

Client: Orchard Mile
Industry: Fashion, Tech
Type: Launch
Location: New York

CHALLENGES

To launch Orchard Mile, a curated e-commerce website, to influencers and press, GRADIENT created an environment that was as stylish as the brand while educational enough to ensure messages shone through. 

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STRATEGY

As guests walked into the venue, a handmade custom flower wall provided a reimagined step & repeat while a fashion sketch booth replaced the traditional photo booth. Partners of the brand were integrated seamlessly in the catering, cocktails and candy bar while press could browse the website in The Lab, a separate but integrated styled area.

“The end result was gorgeous! We had an incredible turnout–a lot of great movers and shakers in the industry, as well as key press, attended and we received a lot of compliments on the decor and overall atmosphere.” – Client Feedback