OLIVER PEOPLES

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Conceptualization: 25%

Implementation: 75%

OLIVER PEOPLES +

W MAGAZINE MIAMI 

Client: Oliver Peoples 

Industry: Fashion
Type: Launch

Location: Miami

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CHALLENGES

Art Basel Miami is a tough place to shine. Creating an experience where guests can truly enjoy the environment - while sharing their experience far and wide - is key to creating a high impact and high ROI activation. GRADIENT brought together the worlds of art, fashion, music and design for W Magazine and Oliver Peoples.

 

STRATEGY

Every moment was conceptualized for optimized shareability. A crew of vintage acrobatic performers entertained VIP’s and Influencers on the beach around a specially built tent designed in true Miami fashion. The experience, peppered with uniquely creative and colorful touchpoints, brought to life the Oliver Peoples brand and gave it significant presence in an overcrowded Art Basel.