MEN'S STORE OPENING
Location: New York
Eventex Best In-Store Activation 2018
54.8MM media impressions
Nordstrom chose New York to be the home of its first-ever exclusively menswear store. To celebrate, they tasked GRADIENT with creating an experience within the design of the store that would leverage the brand’s DNA and pay tribute to the world’s capital of sartorial style.
GRADIENT produced a two-night, fully immersive experience that completely transformed the three-story retail store. At every point, mini experiences and style vignettes brought to life the brand’s approachable, but stylish DNA, from a coat check choreographed into a miniature runway, fitting rooms transformed into multi-textured photo fitting rooms, and more.