NORDSTROM

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Conceptualization: 50%

Implementation: 50%

NORDSTROM

MEN'S STORE OPENING

Client: Nordstrom
Industry: Retail
Type: Launch
Location: New York

KPI:

Eventex Best In-Store Activation 2018

54.8MM media impressions 

5MM reach

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CHALLENGES

Nordstrom chose New York to be the home of its first-ever exclusively menswear store. To celebrate, they tasked GRADIENT with creating an experience within the design of the store that would leverage the brand’s DNA and pay tribute to the world’s capital of sartorial style. 

 

STRATEGY

GRADIENT produced a two-night, fully immersive experience that completely transformed the three-story retail store. At every point, mini experiences and style vignettes brought to life the brand’s approachable, but stylish DNA, from a coat check choreographed into a miniature runway, fitting rooms transformed into multi-textured photo fitting rooms, and more.

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