Client: Metodo Torino
Type: Positioning, Branding
The branded product is now launching in Italy, in upscale drugstores, before launching the US-facing services business, establishing its legitimacy as a luxury brand.
With an amazing laboratory and gifted scientists at its helm, an Italian company tasked GRADIENT with supporting not only its marketing strategy, but its initial positioning, naming and branding, allowing our team to shape the brand vision with the founders from its very inception.
Step 1 - Positioning: From a base of industry research and Key Stakeholder interviews, GRADIENT held an in-person Fusion Session, where we defined with stakeholders the brand’s identity, its purpose, and its values.
Step 2 - Naming: Based on the positioning and values, GRADIENT delved into cultural and lexical options to craft name options. The client’s final choice was Metodo Torino, taking inspiration from its Italian roots in the city of Torino and the scientific methodology brought forth by its lead creator.
Step 3 - GRADIENT then used all collected data to develop a full range of design options for the logo, the environmental branding, the packaging, and from there, all brand guidelines.