MAYBELLINE

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Conceptualization: 50%

Implementation: 50%

HAMPTONS DREAM HOUSE

Client: Maybelline
Industry: Beauty
Type: Influencer, Launch

Location: New York

KPI

+3 million impressions

+1 million reach

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CHALLENGES

Maybelline tapped GRADIENT to create the ultimate Hamptons summer escape for two groups of influencers, highlighting their summer pre-launches, and ensuring a higher than contracted number of posts.  

 

STRATEGY

GRADIENT transformed a home on the East-end into the ultimate “Dream House” designed to feature the brand’s new “Dream Urban” foundation in its full shade range. The house and programming were designed to keep the group sharing the latest releases and brand partnerships from Maybelline. Guests enjoyed daily activities and outings highlighting the long lasting properties of the products.