LYCÉE FRANÇAIS

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Conceptualization: 10%

Implementation: 90%

LYCÉE FRANÇAIS GALA

Client: Lycée Français
Industry: Charity
Type: Corporate

Location: New York

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CHALLENGES

GRADIENT was proud to produce the 16th Annual Lycée Français de New York Gala, a large fundraising event that benefits the school’s programs. As with any gala in New York City, the challenge lied in creating unexpected impact with highly limited budgets. 

STRATEGY

Inspired by the honoree, Brooklyn-based artist JR, every detail of the environment was meticulously planned to mirror his idea that art has the power to impact society at large.