LOIRE VALLEY WINES

Client: Sopexa

Industry: Spirits
Type: Trade, Tour

Location: Nationwide

CHALLENGES

For five years in a row, GRADIENT produced the Loire Valley Wines - Spring to Loire event, across several US cities. The Spring to Loire event gathered importers, distributors, and enthusiasts to taste over 180 wines and take part in educational seminars taught by sommeliers and wine producers.

STRATEGY

Year over year, GRADIENT leveraged the success of previous events, and reimagining others into outstanding pieces. The overall theme that united every year events was the abundant and rich floral creations, including huge floral infused logos, created as a backdrop for highly shareable photo backdrops.