Adaptation of key annual tasting event to a similarly immersive virtual-only experience
Reimagine an in-person multi-city launch tour into a virtual world.
The virtual experience invited consumers from across the country to a masterclass tasting led by American Whiskey Ambassador Tim Heuisler. Tim took guests on an ASMR inspired journey through the world of Legent using all 5 senses to fully appreciate the bourbon.
For-purchase at-home items allowed guests to follow along and use touch, taste, and smell in addition to the more traditional sight and sound associated with virtual. The second half of the experience involved an influencer bartender who led a craft cocktail-making class showcasing Legent’s versatility.
Gradient handled all aspects of this experience from strategy and concepting, to 3D environment development, content creation, scripting, to social content creation, RSVP management, and of course, live show broadcasting.
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