LamboVirtual_MainImage2.jpg
 

LAMBORGHINI

Conceptualization: 30%

Implementation: 70%

ANNUAL DEALERSHIP MEETING

Client: Lamborghini
Industry: Automotive
Type: Annual Dealership Meeting
Location: USA

Objective:

Transform the annual meeting into an energizing virtual experience.

CHALLENGES

For every major car launch, Lamborghini regroups its dealers for a pre-launch to educate, energize and galvanize. This year, the energy needed to be as high, but fully virtual.

STRATEGY

Gradient reinvented the in-person meeting into a global virtual live experience, inclusive of thrilling pre-recorded content and a first hand sneak peek into newly minted Lamborghini Lounge NYC.

Broadcasting live from both the NYC lounge and the headquarters in Italy, C-level executives guided conversations with dealership heads across South America, the US, and Canada.

Gradient handled all experience details from the invitation, content creation, presentation management, and technology partners to execute this successful engaging experience.

See more Virtual case studies.

  • White Instagram Icon
  • White Vimeo Icon
  • White Facebook Icon
  • White LinkedIn Icon

Sign-up for the GRADIENT Newsletter

HQ - New York

150 West 28th St.

Second Floor

New York, NY 10001

Los Angeles

1800 Vine Street

Los Angeles, CA, 90028

Miami

10350 W Bay Harbor Drive,

Miami Beach, FL, 33154

Hamptons

6 Maunakea Street,
Sag Harbor, NY, 11963

Info@wearegradient.com

212.997.9742

Copyright © 2020 Gradient Experiential. All rights reserved.