ANNUAL DEALERSHIP MEETING

Client: Lamborghini
Industry: Automotive
Type: Annual Dealership Meeting
Location: USA

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Objective:

Transform the annual meeting into an energizing virtual experience.

CHALLENGES

For every major car launch, Lamborghini regroups its dealers for a pre-launch to educate, energize and galvanize. This year, the energy needed to be as high, but fully virtual.

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STRATEGY

Gradient reinvented the in-person meeting into a global virtual live experience, inclusive of thrilling pre-recorded content and a first hand sneak peek into newly minted Lamborghini Lounge NYC.

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Broadcasting live from both the NYC lounge and the headquarters in Italy, C-level executives guided conversations with dealership heads across South America, the US, and Canada.

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Gradient handled all experience details from the invitation, content creation, presentation management, and technology partners to execute this successful engaging experience.

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See more Virtual case studies.