LA PRAIRIE

Conceptualization: 0%

Implementation: 100%

LA PRAIRIE - PLATINUM

Client: La Prairie
Industry: Beauty, Luxury
Type: Launch

Location: New York

KPI:

This beauty pre-release earned the client  a reach of 420,000 with over 800,000 impressions.

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STRATEGY

For La Prairie Platinum rare cellular cream pre-launch, GRADIENT reached for the stars while nestled high in a coveted NYC Penthouse! A luxurious touch-and-feel experience educated the multi-target guests, followed by ‘express’ Platinum “Art of Beauty” experiences, all within a transformed environment that brought to life the luxury, attention-to-detail and refinement of the brand.