LA PRAIRIE - PLATINUM
Client: La Prairie
Industry: Beauty, Luxury
Location: New York
This beauty pre-release earned the client a reach of 420,000 with over 800,000 impressions.
For La Prairie Platinum rare cellular cream pre-launch, GRADIENT reached for the stars while nestled high in a coveted NYC Penthouse! A luxurious touch-and-feel experience educated the multi-target guests, followed by ‘express’ Platinum “Art of Beauty” experiences, all within a transformed environment that brought to life the luxury, attention-to-detail and refinement of the brand.