JOHN HARDY

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Conceptualization: 10%

Implementation: 90%

NIGHT MARKET

Client: John Hardy
Industry: Luxury

Type: Launch

Location: Los Angeles

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CHALLENGES

The goal of the John Hardy Night Market was to introduce a new group of clientele in Orange County to the Brand and establish awareness of the new store that opened at South Coast Plaza. Several surprise and delight moments created an emotional connection for guests to John Hardy’s new and fresh take on the jewelry, produced in Bali since 1975.

 

STRATEGY

Through our Bali-inspired design, we created an exciting environment that enticed new customers to buy the jewelry on display at the event.