JAZZ AGE LAWN PARTY

Conceptualization: 0%

Implementation: 100%

JAZZ AGE LAWN PARTY

Client: Jazz Age Lawn Party
Industry: Entertainment
Type: Tour
Location: New York

CHALLENGES

Originally created in 2005, the Jazz Age Lawn Party is an annual, family-friendly event with a 1920s/1930s theme, held on Governors Island. Grown over 12 years by its founder Michael Arenella, it now attracts up to 4,000 attendees per day over two weekends in June and August.

 

STRATEGY

As beautiful as the event was, flawless production is a science best left to the pros, especially with a tight budget. GRADIENT was asked to tackle the logistics and the environmental design to ensure the spirit of the party was infused throughout while maintaining a solid bottom line.

Through our network of trusted vendors, skilled negotiations, smart design and sales marketing support, GRADIENT was able to push the project into profitability in both implementations.

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