2 incredible AI tools that can transform the way you connect to your audience!
(Image from Armani "My Way" Pop-Up) The more digitized our world becomes, the more we crave human connection. There’s simply no...
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Martin Rogard
- 1 min
Have you begun exploring the potential of AI in your workflow?
You don’t have to work at a creative agency to benefit from the power of AI. As GRADIENT’s Chief Product Officer, I’m always seeking...
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Colin WJ McKenzie
- 2 min
How will you generate authentic connections with your consumers?
30 years in marketing and advertising have taught me that genuine human connection is transformative. It moves hearts and minds. As...
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Pauline Oudin
- 1 min
The Modern Age of Advertising
In the golden age of TV advertising, brand executives didn't simply purchase ad space and then relinquish creative control to the media...
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Pauline Oudin
- 1 min
Instant Gratification: Achieving greater ROI from experiences
Did you know that direct experiences account for 80% of all word-of-mouth activity across product categories? Did you also know that 24%...
260
Martin Rogard
- 2 min
the future of immersive technology and how it fits your brand’s roadmap
You don’t need the metaverse! While it may be the latest “hot thing” on the market, your primary focus should be on first determining...
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Martin Rogard
- 1 min
Why Content Immediacy is Critical in Boosting Social Currency
Golden Goose | L.A. Golden Spirit The next generation of advertising will be content in a heartbeat. As a leading digital innovator in...
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Anthony Coppers
- 1 min
In Marketing, Value Isn’t Always Where You Think It Is
The future of marketing is here, and the value isn’t where you think it is. It’s not in campaigns founded on a big idea or email lists....
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Pauline Oudin
- 2 min
Delivering Sustained Value in Today's Turbulent Brand Economy
The media landscape is hyper-fragmented, and consumer trust in advertising is at an all-time low. That complicates brand awareness...
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Martin Rogard
- 2 min
How to optimize your ROI with Augmented Reality
We've all seen the filters on Snapchat: the bunny ears, the dog tongue. It’s fun. But did you know that fun is just a fraction of what...
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Gradient Team
- 3 min
How To Host A Hybrid Event
Hybrid events are quickly becoming the norm for many businesses seeking to expand their reach and create a larger impact on potential...
360
Gradient Team
- 3 min
6 Creative Launch Event Ideas You Should Know
Launching a new product or service is an exciting time for any business. The launch event should reflect the energy of the new venture...
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Insights
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