INSIGHTS

 

We stay inspired by the world around us and keep our finger on the pulse of everything experiential to elevate our creativity. Here is what recently caught our attention and made it into our monthly Industry Insights newsletter.

November 2019

The rise of TikTok: 
A look at ad formats and successful Gen Z brands

Marketers were abuzz last week when a deck with TikTok’s advertising formats and pricing was leaked to AdWeek, exemplifying how hot the platform currently is. So what should you know about this mega-giant of Gen Z content? 
Read on for clear format explanations.

 

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Alibaba and T-Mall newest CEO interview

Everyone in the beauty industry is familiar with the Chinese online megastore TMall, the B2C arm of Alibaba, where promoted sales of a single product can hit $40M in a single day. Get to know the man behind the magic.

 

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Influencer Marketing: Facts you Need to Know

With a refined user experience focused on optimizing the human connections throughout the tasting experience, this year’s tour wrapped up in Philadelphia as a resounding success. Attendance surpassed previous years’ numbers and satisfaction of attendees was palpable throughout the three-day event. Let’s plan 2020’s tour!

 

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Bourbon Legends Boxcar 2019 Wraps up in Philadelphia

With a refined user experience focused on optimizing the human connections throughout the tasting experience, this year’s tour wrapped up in Philadelphia as a resounding success. Attendance surpassed previous years’ numbers and satisfaction of attendees was palpable throughout the three-day event. Let’s plan 2020’s tour!

 

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Maybelline NYFW Event Marketer 5 Highlighted events

How do you get noticed during one of the busiest marketing moments of the year?  See what we did to be one of Event Marketer’s 5 most noticeable experiences of New York Fashion Week Fall 2019.

 

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Gradient in the News: The Power of Whole Brain Integration

We don’t create out client’s message—what we do is create the engagement to actually make their message true. Read our Managing Partner’s insights on how our workflow brings out the best possible outcome for our clients’ projects.

 

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GRADIENT INSIGHTS

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Our team breaks down some of the top Event and Experiential Marketing activations and shares their insights into what makes it truly worthwhile.

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