HUDSON THEATER COMPANY

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Conceptualization: 25%

Implementation: 75%

RE-OPENING NIGHT

Client: Hudson Theater Company
Industry: Entertainment
Type: Launch
Location: New York

KPI:

900K people reached organically

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CHALLENGES

Celebrate the historic reopening of the Hudson Theatre, one of Broadway’s newest (and oldest) playhouses, with its premiere performance of Sunday in the Park with George starring Hollywood actor Jake Gyllenhaal that reflected the show’s production as well as the heritage of the Hudson Theatre itself.

STRATEGY

Drawing inspiration from the art of Georges Seurat, on which the musical Sunday in the Park with George was originally inspired by, the New York Public Library was transformed with projection mapping that morphed from imagery of brushstrokes to historic archival playbills and production photos reflecting the heritage of the Hudson Theatre.