HUBLOT

Conceptualization: 25%

Implementation: 75%

THE ART OF FUSION

Client: Hublot
Industry: Entertainment, Luxury
Type: Launch
Location: New York

KPI:

+34MM media impressions 

15.5MM reach

CHALLENGES

When Hublot’s “Art of Fusion” world tour stopped in New York City, the brand decided to team up with Surface Magazine to celebrate its grand finale. Together, they tasked GRADIENT with creating an experience highlighting Hublot’s “Art of Fusion” messaging of mixing tradition with innovation from both materials and design.

 

STRATEGY

GRADIENT transformed a rough warehouse into an exclusively intimate celebration that highlighted the brand’s rich history. Through video projections, guests caught a glimpse into Hublot’s creative process and their innovative use of metals. To highlight their artistry, a special performance by the movement artist, Lil Buck, was underscored by electric violinist, Ezi, and DJed by Renata do Valle.

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