UNIVERSAL PICTURES

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Conceptualization: 25%

Implementation: 75%

FIFTY SHADES DARKER

Client: Universal Pictures
Industry: Entertainment
Type: Launch
Location: New York

KPI:

4.3M reach

22.2k engagement

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CHALLENGES

Bring the world of Fifty Shades Darker to life, with the elegance fans expect, in a unique press and influencer book signing with E.L. James and immersive experience. All within a three-week timeline.

STRATEGY

“Live like Anastasia for a night” with three decorated rooms inspired by the film: Christian Grey’s penthouse, a masquerade ball, and the infamous red room. Fans were waited on by masked men, got makeovers from the Fifty Shades Darker lead makeup artist Rosaline da Silva, viewed the production costumes and listened to a book reading from a masked man in the famous red room.