FARFETCH

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Conceptualization: 25%

Implementation: 75%

FARFETCH

Client: Farfetch
Industry: Tech, Fashion
Type: Influencer, Launch
Location: Los Angeles

KPI:

+11.6MM impressions 

+4.7MM reach

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CHALLENGES

Farfetch wanted to pay homage to Gianni Versace on the twentieth year of his passing by unveiling the William Vintage x Gianni Versace archive collection. Coinciding with the Farfetch brand values to be bright, bold, and brave, Farfetch wanted to create an experience that would transport guests into the world of Gianni Versace via the spirit of his designs.

STRATEGY

To celebrate, guests gathered at a private home in Beverly Hills to view the debuted 500 piece collection with designs that spanned back 20 years. By incorporating the garments within three Versace-esque environmental vignettes—a bright, a bold, a brave, the master’s collections were brought to life from the disparate vintage array available. #brightboldbrave

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