FACEBOOK

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Conceptualization: 20%

Implementation: 80%

PRIVACY POP-UP

Client: Facebook
Industry: Tech
Type: Pop-Up
Location: New York

KPI:

The event was a huge success surpassing visiting KPI’s by 140%. All guests were polled upon exiting reporting an overwhelming 80% lift in consumer sentiment and solidifying that Facebook is transparent about the privacy tools available to consumers.

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CHALLENGES

Facebook approached GRADIENT with a unique challenge to help put privacy controls in the hands of consumers via a pop-up activation in a high-traffic and high visibility area during the holiday season. Guests needed to receive tutorials on setting their ad preferences and privacy settings ultimately allowing them to feel more educated and in control of their Facebook accounts. 

STRATEGY

The pop-up went live in Bryant Park during the peak Holiday Market season. Consumers were able to “put a face to Facebook” and have one-on-one interactions with Facebooker’s themselves. The fully modular pop-up was thoughtfully designed to convey the overarching message of transparency while allowing it to blend seamlessly with the rest of the Holiday Shops.