FACEBOOK

Conceptualization: 20%

Implementation: 80%

PRIVACY POP-UP

Client: Facebook
Industry: Tech
Type: Pop-Up
Location: New York

KPI:

The event was a huge success surpassing visiting KPI’s by 140%. All guests were polled upon exiting reporting an overwhelming 80% lift in consumer sentiment and solidifying that Facebook is transparent about the privacy tools available to consumers.

CHALLENGES

Facebook approached GRADIENT with a unique challenge to help put privacy controls in the hands of consumers via a pop-up activation in a high-traffic and high visibility area during the holiday season. Guests needed to receive tutorials on setting their ad preferences and privacy settings ultimately allowing them to feel more educated and in control of their Facebook accounts. 

STRATEGY

The pop-up went live in Bryant Park during the peak Holiday Market season. Consumers were able to “put a face to Facebook” and have one-on-one interactions with Facebooker’s themselves. The fully modular pop-up was thoughtfully designed to convey the overarching message of transparency while allowing it to blend seamlessly with the rest of the Holiday Shops.

  • White Instagram Icon
  • White Vimeo Icon
  • White Facebook Icon
  • White LinkedIn Icon

Sign-up for the GRADIENT Newsletter

HQ - New York

150 West 28th St.

Second Floor

New York, NY 10001

Los Angeles

1800 Vine Street

Los Angeles, CA, 90028

Miami

1200 Drexel Avenue,

Miami Beach, FL, 33139

Hamptons

6 Maunakea Street,
Sag Harbor, NY, 11963

Info@wearegradient.com

212.997.9742

Copyright © 2020 Gradient Experiential. All rights reserved.