INCENTIVE VODKA

Client: Effen Vodka
Industry: Spirits
Type: Trade
Location: New York

CHALLENGES

Beam Suntory needed to reward markets that meet their incentive goals with a unique experience. 

​STRATEGY

Unique to the Effen brand, each decor and interactive element was crafted to speak to the core passion points of the brand - music art and fashion - while providing an experience that embodied the authentic unapologetic swagger of the Effen audience. Guests were introduced to 50 cent in front of a unique step & repeat that spoke to the brand and left with a custom painted bottle from a live art installation at the event.