DIPTYQUE

Conceptualization: 30%

Implementation: 70%

BAZAAR POP-UP

Client: Diptyque
Industry: Luxury
Type: Pop-Up, Launch
Location: New York

CHALLENGES

Create a beautiful and subtle environment showcasing the brand’s artistic heritage while promoting their exquisite new Collection Trente-Quatre–The 34 Bazaar.

STRATEGY

Hosted at the Invisible Dog in Brooklyn, the interdisciplinary art center was an ideal location aligned with the artistic origins of Diptyque for the brand’s first US pop-up. Bold, colorful patterns served as backdrops and projections adjacent to finely curated product displays of the collection. A row of scent booths were custom fabricated to create discovery touchpoints for new perfumes, offering multiple microenvironments for self-discovery.

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