THE COCKTAIL PROJECT

Conceptualization: 20%

Implementation: 80%

THE COCKTAIL PROJECT

Client: The Cocktail Project

Industry: Spirits
Type: Tour, Trade

Location: Nationwide

CHALLENGES

To gain sign-ups and bizz for THECOCKTAILPROJECT.com, A multi-layered tour rolled out including street marketing, retail activations, and an experiential event.

STRATEGY

A mobile truck visited high foot traffic locations to garner awareness and sign-ups to THECOCKTAILPROJECT.com, as well as the event.  The immersive launch event then educated key consumers, influencers and trade industry on The Cocktail Project and brought to life, offline. The multi-space experience translated the digital content and brand personality of The Cocktail Project into an enchanting, elevated and educating journey.

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