CLINIQUE
Conceptualization: 50%
Implementation: 50%
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CLINIQUE ID Pop-Up
CLINIQUE iD Pop-Up
Client: Clinique
Industry: Beauty
Type: Influencer, Retail, Pop-Up
Location: New York
KPI:
A state of the art tracking system was used to produce quantifiable results that identified attendee demographics and pinpointed overall engagement with the activation.
+123.4M Impressions
25% Conversion from Diagnosis-to-Sales
+14% sales over goals
CHALLENGES
Clinique partnered with GRADIENT to produce the first experiential pop-up shop in the history of the brand and promote the launch of the new Clinique iD – the first Custom-Blend Hydration System. The pop-up shop served as a repositioning moment for the brand, showcasing to the world that Clinique is an innovator in skincare that provides customized solutions to its customers.
STRATEGY
After customers received their digital skin diagnosis, they followed the stripes to test their customized Clinique iD product and the customization counter. Consumers who purchased the product could then customize it in their unique way via the bottle printer. Guerilla marketing tactics generated awareness and foot traffic, and influencer events ensured social visibility.
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