CHEESES OF FRANCE

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Conceptualization: 20%

Implementation: 80%

CHEESES OF FRANCE

POP-UP TOUR

Client: Cheeses of France
Industry: Food
Type: Tour
Location: Nationwide

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CHALLENGES

To create visibility for the consortium client, GRADIENT in partnership with Sopexa, produced a US tour of French Cheeses Pop-Ups in key markets.  

 

STRATEGY

From Chicago, to New York to Seattle and Miami, the Pop-ups leveraged high-traffic neighborhoods in under-utilized spaces to foster press and consumer awareness of the provenance message of the French regroupement. Leveraging local cultural moments, the Cheeses of France Pop-Up even integrated food as art during Art Basel in Miami, ensuring the activation’s spot in the “Top 10 Experiences of the Week”.

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