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VIKTOR & ROLF

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Conceptualization:

50%

Implementation:

50%

House of Suntory Tour -
Miami Swim Week

Viktor & Rolf "Good Fortune" Launch

Client:

Viktor & Rolf

Industry:

Fragrances

Type:

Pop-up, Performance

Location:

Santa Monica, California

KPI:

Total Social Impressions: 12,590,984

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CHALLENGES

The Viktor&Rolf team was looking to host a consumer-facing Pop-Up in Los Angeles to celebrate the launch of “Good Fortune,” their newest fragrance pillar. Targeting a “modern mystic” audience of 18-34, the brand was seeking a non-traditional experience inclusive of instagrammable moments, impactful fragrance testing, and always-on activations to drive consumer engagement and sales.

STRATEGY

Gradient delivered an avant-garde public-facing pop-up in the high foot traffic location of Los Angeles to guide consumers through the physical representation of core fragrance themes: Mysticality, Intuition and Mindfulness, Empowerment. Visitors became acquainted with the individual elements and scent notes of the fragrance as they stepped into a world of self-discovery, featuring a deconstructed scent bar, crystal cave product display, tarot card photo moment, and live tarot readings.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0
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