Gradient delivered an avant-garde public-facing pop-up in the high foot traffic location of Los Angeles to guide consumers through the physical representation of core fragrance themes: Mysticality, Intuition and Mindfulness, Empowerment. Visitors became acquainted with the individual elements and scent notes of the fragrance as they stepped into a world of self-discovery, featuring a deconstructed scent bar, crystal cave product display, tarot card photo moment, and live tarot readings.