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VIKTOR & ROLF

Conceptualization:
50%
Implementation:
50%

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House of Suntory Tour -
Miami Swim Week
Viktor & Rolf "Good Fortune" Launch
Client:
Viktor & Rolf
Industry:
Fragrances
Type:
Pop-up, Performance
Location:
Santa Monica, California
KPI:
Total Social Impressions: 12,590,984


CHALLENGES
The Viktor&Rolf team was looking to host a consumer-facing Pop-Up in Los Angeles to celebrate the launch of “Good Fortune,” their newest fragrance pillar. Targeting a “modern mystic” audience of 18-34, the brand was seeking a non-traditional experience inclusive of instagrammable moments, impactful fragrance testing, and always-on activations to drive consumer engagement and sales.
STRATEGY
Gradient delivered an avant-garde public-facing pop-up in the high foot traffic location of Los Angeles to guide consumers through the physical representation of core fragrance themes: Mysticality, Intuition and Mindfulness, Empowerment.
Visitors became acquainted with the individual elements and scent notes of the fragrance as they stepped into a world of self-discovery, featuring a deconstructed scent bar, crystal cave product display, tarot card photo moment, and live tarot readings.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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