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VARIETY- POWER OF WOMEN
Conceptualization:
25%
Implementation:
75%
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House of Suntory Tour -
Miami Swim Week
Variety - Power of Women 2016-2019
Client:
Variety
Industry:
Entertainment, Charity
Type:
Corporate, Influencer
Location:
New York
KPI:
“Working with GRADIENT has elevated the overall experience we’re able to deliver through our events, and we’re excited to execute yet another day of incredible programming.” Dea Lawrence, CMO
CHALLENGES
For the fourth consecutive year, GRADIENT conceptualized and produced Variety’s Power of Women luncheon, elevating the high standards of design year-over-year, and creatively incorporating all event sponsors.
STRATEGY
Every year brings a new feminine—yet powerful—environmental inspiration. From the “Power of Spring” hyper florals, to “Against the Grain” geometrical sharp lines, to “Pink Power”, and finally to the strength of pure white, reflecting current political currents, each year is a new surprise and delight.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS: