Gradient transformed a DTLA space into an epic playground showcasing the product efficacy and celebrating the unveiling of Chloe Cherry as the product spokes. Mixed media was the vibe, with new product videos featured on custom retro TV towers, and wheatpasting of model images graffitied live. A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more brand vignettes. The content creation coming out of the event was outstanding with over 350 attendees sharing more than once.