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URBAN DECAY

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Implementation:

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Urban Decay | Lip Bond Launch

Urban Decay | Lip Bond Launch

Client:

Urban Decay

Industry:

Cosmetics

Type:

Live Event

Location:

Los Angeles, CA

KPI:

300+ Million Social Impressions

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CHALLENGES

For their highly anticipated return to in-person events, Urban Decay entrusted Gradient to help them celebrate the Launch of their newest product, Vice Lip Bond in a big way.

STRATEGY

Gradient transformed a DTLA space into an epic playground showcasing the product efficacy and celebrating the unveiling of Chloe Cherry as the product spokes. Mixed media was the vibe, with new product videos featured on custom retro TV towers, and wheatpasting of model images graffitied live.

A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty Free Claw Machine, Get Bonded Gem Station and many more brand vignettes. The content creation coming out of the event was outstanding with over 350 attendees sharing more than once.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0