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TIKTOK
Conceptualization:
50%
Implementation:
50%
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TIKTOK GLOBAL REBRAND LAUNCH X L.A.
From Musical.ly to TikTok
Client:
TikTok
Industry:
Technology
Type:
Launch, Influencer
Location:
Los Angeles, London
KPI:
+271 Million social impressions and an engaged core audience
CHALLENGES
When Musical.ly announced its rebrand to TikTok simultaneously in Los Angeles and London, it had to engage its core “Creator” audience so they would own this new brand.
STRATEGY
Highly immersive curated content studios enabled these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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