TIFFANY & CO. - MEN'S LINE LAUNCH

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House of Suntory Tour -
Miami Swim Week

Tiffany & Co. - Men's Launch

Client:

Tiffany & Co.

Industry:

Luxury

Type:

Launch, Pop-Up

Location:

Los Angeles

KPI:

CHALLENGES

To promote their Men’s launch, Tiffany & Co. approached GRADIENT to produce a pop-up at the iconic Grove in Los Angeles, California. The activation was to showcase the extraordinary Tiffany & Co. men’s products – also available for sale during the event – over the course of two days.

STRATEGY

The target audience included consumers and their families, as well as a curated 2-hour VIP segment, for press & industry insiders. The pop-up featured a sports motif that was highlighted by the four major sports trophies on display, created by Tiffany & Co., as well as arcade games, an interactive photo moment, and a special appearance by former NY Giants receiver, Victor Cruz.