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THE BEEKMAN HOTEL
Conceptualization:
50%
Implementation:
50%
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The Beekman Hotel Launch
Grand Opening Art Film
Client:
The Beekman Hotel
Industry:
Travel
Type:
Launch
Location:
New York, New York
KPI:
Visibility and name recognition
CHALLENGES
To develop a launch event for The Beekman Hotel & Residences that created a moment of visceral connection for the hard to impress New York media and VIP guests while leveraging the property & event to capture a promotional video, reflective of the iconic space for PR and B2B marketing.
STRATEGY
Gradient used the hotel’s unique architectural structure and breathtaking atrium and developed a highly memorable creative performance. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, accompanied by a sensational choir of over 50 children spread out on the upper balconies. In the time it took for guests to make their way down, the space had been transformed for the seated dinner at the center of the same atrium.
HOW WE DID IT
RESULTS:
Narrative Art Film highlighting the unique architectural elements of the property that has been in use 3+ years.
TALENT:
Creative Director: Anthony Coppers
Strategy: Kyra Taurman
Film Director: Cara Scott
FORMATS:
1 x 30 sec
1 x 1:30 min
