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THE BEEKMAN HOTEL

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Conceptualization:

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Implementation:

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The Beekman Hotel Launch

Grand Opening Art Film

Client:

The Beekman Hotel

Industry:

Travel

Type:

Launch

Location:

New York, New York

KPI:

Visibility and name recognition

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CHALLENGES

To develop a launch event for The Beekman Hotel & Residences that created a moment of visceral connection for the hard to impress New York media and VIP guests while leveraging the property & event to capture a promotional video, reflective of the iconic space for PR and B2B marketing.

STRATEGY

Gradient used the hotel’s unique architectural structure and breathtaking atrium and developed a highly memorable creative performance. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, accompanied by a sensational choir of over 50 children spread out on the upper balconies. In the time it took for guests to make their way down, the space had been transformed for the seated dinner at the center of the same atrium.

HOW WE DID IT

RESULTS:

Narrative Art Film highlighting the unique architectural elements of the property that has been in use 3+ years.

TALENT:

Creative Director: Anthony Coppers

Strategy: Kyra Taurman

Film Director: Cara Scott

FORMATS:

1 x 30 sec

1 x 1:30 min

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