TATCHA

Conceptualization:

50%

Implementation:

50%

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Tatcha - Forest Awakening Experience

Tatcha Forest Awakening Pop-up

Client:

Tatcha

Industry:

Skincare

Type:

Live Event, Pop-up

Location:

Los Angeles, CA

KPI:

#AwakenToTatcha - 4,995 Likes, 51 Posts, 1.1 Million Impressions

Social Media Reach - 22,730 (+3,000 net followers)

Foot Traffic and Event Attendees - 9,157/2,950

Sales Goals vs. Actuals (Sephora Retail) - $20k over a $14.5k goal

CHALLENGES

In order to celebrate Tatcha’’s Hinoki Oil infused, first-ever Body Care collection, Gradient sought to create an attention-grabbing experiential moment in a highly trafficked urban location in close proximity to Sephora doors to encourage retail sales.

STRATEGY

A three-day pop-up activation immersed consumers ’ five senses in the relaxing experience of forest bathing; educating viewers on phytoncides and the power of scent through a 4D projection experience. A branded “Room of Wa” served as an interactive brand education moment, with an outdoor footprint extending engagement through product displays, a branded matcha cart, and a Japanese Wishing Tree with a charity extension.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0