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SUNTORY NYC HQ
Conceptualization:
40%
Implementation:
60%
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House of Suntory Tour -
Miami Swim Week
Suntory HQ - NYC HQ Grand Opening
Client:
Beam Suntory
Industry:
Spirits
Type:
Opening Ceremony and Celebration
Location:
11 Madison, NYC
KPI:
300+ attendees
650 portions of food served
1600 Drinks Served
146 Photo Moments taken
25 + bottles poured
Approx. 1,000 samples distributed
CHALLENGES
Our goal was to create a first class, premium, and detail-oriented grand opening celebration honoring the brand new Suntory Group New York Office and Beam Suntory Headquarters.
STRATEGY
The theme of ‘East-meets-West’ was carefully woven throughout two distinct October 6th experiences:
An Official VIP Ceremony Event
An Employee/Community Party
Celebrating the beauty and design of the space itself, highly curated touches of decor, florals, and interactive guest experience drove both events and highlighted the unique nature of both the office and the brand itself.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS: