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SIPSMITH GIN
Conceptualization:
50%
Implementation:
50%
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House of Suntory Tour -
Miami Swim Week
Sipsmith Wimbledon Pop-up
Client:
Sipsmith Gin
Industry:
Spirits
Type:
Live Event
Location:
New York City
KPI:
Over 6,000 Guests
Over 4,000 Cocktails Served
Over 3,000 Brand Items handed out
CHALLENGES
Wimbledon took their iconic Hill to New York City, and Sipsmith was the Official Gin Partner! Gradient was challenged with creating an on-premise experiential plan that incorporated a VIP Zone, a Consumer Sampling moment, and other fun elements.
STRATEGY
Utilizing the dimensions of the designated footprint, along with the catalog pre-existing Sipsmith POS assets, we came up with a thoughtful event floor-plan and flow. The Sipsmith zone was the place to be, including all of the key components; as well as gamification, a beautiful photo moment, purposeful decor, giveaway stations, and more.
HOW WE DID IT
RESULTS:
TALENT:
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