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SIPSMITH GIN

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Conceptualization:

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Implementation:

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House of Suntory Tour -
Miami Swim Week

Sipsmith Wimbledon Pop-up

Client:

Sipsmith Gin

Industry:

Spirits

Type:

Live Event

Location:

New York City

KPI:

Over 6,000 Guests

Over 4,000 Cocktails Served

Over 3,000 Brand Items handed out

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CHALLENGES

Wimbledon took their iconic Hill to New York City, and Sipsmith was the Official Gin Partner! Gradient was challenged with creating an on-premise experiential plan that incorporated a VIP Zone, a Consumer Sampling moment, and other fun elements.

STRATEGY

Utilizing the dimensions of the designated footprint, along with the catalog pre-existing Sipsmith POS assets, we came up with a thoughtful event floor-plan and flow. The Sipsmith zone was the place to be, including all of the key components; as well as gamification, a beautiful photo moment, purposeful decor, giveaway stations, and more.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0